Transformation demands cultural change

Join us for our next event!

An article by Lauren Howells 25-10-2018

At our next event Alex Barker, Experience Director will be leading a conversation about customer centricity being at the heart of transformation.

Date: 21st November 2018
Timings: 11am - 2pm (Seminar & discussion: 11am - 1pm, Lunch & networking: 1pm - 2pm)
Venue: White Collar Factory, Old Street

Who should attend: Business leaders, CDOs, CMOs, Digital / Marketing / Innovation / strategy leads. 

Reserve your place here!


In this session we’ll cover:

What does Transformation involve? 

Transformation doesn’t involve just products and services, but also the people, processes, behaviours and technologies that drive a progressive business culture.

How to implement business-critical change toward a future fit and user- centred culture 

Understanding the ‘as is’ state of your organisational culture has to be your baseline position. A deep understanding of your customer, and discrete, measurable activities will deliver incremental change. This in turn will shift organisational attitudes and behaviours and ensure your transformation journey is successful.  

About the speaker:

Alex Barker a customer experience expert who leads on programmes of work that assess and improve the capability and culture of organisations to use user-centred outputs in effecting meaningful and measurable change. This has led to him coining the term User-Centred Transformation (UCT).

He has worked with the BBC, United Nations, Orange, Ofcom, Drinkaware, and Nesta among others. He’s also a mentor for Launchpad, Google’s global startup program.

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