There were multiple challenges in the separation of English Heritage (EH) into two entities, English Heritage and Historic England. Our Head of user centred design consulted with the senior management to advise on the prioritisation of business critical projects. Subsequently our consultancy team employed user centred design in the delivery of information architecture, search and brand projects.
- A consultancy programme to identify and prioritise business critical projects
- User research and testing to inform a new information architecture
- A programme of research to inform the redesign of Historic England’s search functionality
- Tone of Voice for the new Historic England brand
A smooth transition from one established brand to two separate entities by employing a user centred approach.