"User centred design consultancy for the body responsible for monuments and sites spanning 5,000+ years of English history"

Organisational impact

The government's statutory adviser on all aspects of the historic environment and its heritage assets
With a membership 1.34 million, it’s one of the biggest not only heritage, but membership organisations in the UK
A network of 2,699 staff, involved in the service design and delivery of the organisation
With 1,872 volunteers, it’s clear it’s a well loved and important cultural institution with fantastic brand sentiment and a complex structure

We discovered

There were multiple challenges in the separation of English Heritage (EH) into two entities, English Heritage and Historic England. Our Head of user centred design consulted with the senior management to advise on the prioritisation of business critical projects. Subsequently our consultancy team employed user centred design in the delivery of information architecture, search and brand projects.

We designed

  • A consultancy programme to identify and prioritise business critical projects
  • User research and testing to inform a new information architecture
  • A programme of research to inform the redesign of Historic England’s search functionality
  • Tone of Voice for the new Historic England brand

We delivered

A smooth transition from one established brand to two separate entities by employing a user centred approach.

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